During the global COVID-19 pandemic in 2020/2021, Bridgestone sought our help to activate their Olympic campaign internally, utilizing ambassador appearance days.
We created exclusive online experiences for their staff to stay fit and healthy during these challenging times. German ambassadors Fabian Hambüchen and Thomas Röhler were integrated into the B-WELL @Home and B-Olympic programs, producing a workout video and a live cooking session. They demonstrated 5-10 exercises for non-Olympians to promote a healthier lifestyle.
Given the remote work situation, our ambassadors delivered positive messages, enhancing the credibility of Bridgestone’s wellness programs.
Results:
- Ambassadors were engaging and inspirational, leading to positive feedback.
- Nearly 100 employees participated in the live sessions at peak times.
Services:
- Workshop
- Campaign
- Ambassador
- Activation
Credits:
- Golazo Brands International
