Champions Sleep

Activation, Events

The Netherlands

Make sports count

In het Philips Stadion
0 uur

Playing football and camping on the holy grass of the Philips Stadium, holding the championship trophy and a goodnight message from none other than Luuk de Jong. This and much more customers and employees of CSU experienced during the CSU Champions Sleep. 


A Camping for 1 night

It was not the first time that PSV’s field served as a campsite for CSU. But what a special experience it remains! 

For one night we transformed the field into a cozy campsite, where 30 relations and colleagues slept together with their (grand)child under the stars. For the children we had a program full of sporting activities, a stadium tour, morning gymnastics with Phoxy and much more … but also the parents were thought of; a wine tasting at the edge of the field and the Champions League final on the big screen. 


This is an activation with the details of a hospitality event. Everything has to be right, from the friendly reception to the side dishes of the BBQ, from the set-up to the names on the shirts and a personal thank you upon departure.  We were allowed to think along in the concept phase and then organize and execute it from A to Z. It was for us again an unforgettable day in the Philips Stadium.

The guests enjoyed the unique experience immensely, we saw that ourselves during Champions Sleep, but we also got to hear from them afterwards in various thank-you emails and emails. They had an unforgettable weekend that they are still talking about. I experienced the collaboration with Golazo Brands as very pleasant, where everything went smoothly and we understood each other perfectly.

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