PSV Walk of Fame

Campaign, Activation

The Netherlands

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Last year during PSV FANdag, fans’ club love was cast in concrete, the PSV Walk of Fame was created by energiedirect.nl and PSV. A gift from the sponsor to the club and its supporters.


Last year, 11 heroes were already unveiled and last November number 1 Romário was added under the watchful eye of 35,000 fans. This year, during the PSV FANdag, it was time again to add new legends to the PSV Walk of Fame.

With Jan van Beveren, Jan Heintze, Willy van de Kerkhof, René van de Kerkhof and Guus Hiddink, five new tiles were added. General manager Marcel Brands was given the honour of unveiling the tile of the late Jan van Beveren. The other tiles were unveiled by the protagonists themselves to the flocking public. The five PSV icons were chosen by thousands of PSV supporters who compiled their favourite top three of all time.

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