Problem/Opportunity:
Promote the Bridgestone campaign through digital channels to reach a larger audience via diverse content on Instagram, aiming to immerse them in the preparation of a real Olympic athlete.
Solution:
We supported the creative development of the activation concept, ensuring feasibility, securing the venue, briefing the ambassador, organizing logistics, producing uniforms and branding, managing onsite providers, and obtaining IOC approval.
This resulted in an experiential day featuring world-class judo athlete Amandine Buchard and popular French car enthusiast influencer “le petit francais,” achieving an estimated reach of over 179,000 for the entire campaign.
Services:
- Social Media
- Digital
- Activation
- Campaign
Credits:
- Golazo Brands International
- WeAreFearless