Problem/Opportunity:
In the lead-up to Paris 2024, Bridgestone had a prime opportunity for a media partnership with France TV. The challenge was to engage five of Bridgestone’s top ambassadors in France for an exclusive documentary.
Solution:
We successfully managed the project, coordinating schedules with these top athletes and maintaining ongoing relationships between Bridgestone, France TV, the production house, and the athletes. This collaboration allowed Bridgestone and France TV to create a compelling documentary series that traces the journey of these incredible ambassadors towards Paris 2024.
Highlights:
- Watch the first episode of “Sur la voie Olympique” featuring world-class fencer Manon Apithy Brunet here.
- Explore behind-the-scenes pictures from the set.
Services:
- Film
- Digital
- Media
- Campaign
- Ambassador
Credits:
- Golazo Brands International
