Bridgestone enlisted 19 ambassadors for their inaugural European Olympic campaign, “Chase Your Dream, No Matter What.” They tasked us with capturing the essence of this campaign through three unique hero films and a key visual for each athlete.
Our responsibilities included:
- Coordinating athlete availability
- Assisting with script development
- Securing venues and extras
- Managing uniforms
- Serving as the on-site point of contact
- Obtaining IOC approval
This project presented significant challenges due to the numerous stakeholders involved, including European and local clients, ambassadors and their agents, venues, production companies, fixers, and creative agencies.
The ambassadors’ tight schedules often required us to film at night or early in the morning. To ensure authenticity, we travelled to various locations and worked closely with the athletes to translate their unique and emotional stories into inspirational films.
Ultimately, we successfully filmed 19 top athletes from six European countries, delivering compelling content that captured the spirit of Bridgestone’s campaign.
Services:
- Film
- SoMe
- Digital
- Media
- Campaign
- Ambassador
Credits:
- Golazo Brands International
- WeAreFearless
