Hero films Prepared to Perform

In 2022, as Bridgestone prepared for the Paris 2024 Olympic & Paralympic Games, they decided to transition their campaign from “Chase Your Dream” to “Prepare to Perform.” They tasked us with sourcing, negotiating, and signing ambassadors in four countries. Following this, our next challenge was to create engaging content for each ambassador.​ 

Solution:​ 

We handled various logistical and creative aspects, including:​ 

• Coordinating athlete availabilities​ 

• Assisting in script development​ 

• Securing venues​ 

• Managing uniforms​ 

• Obtaining IOC approval​ 

Ultimately, we successfully filmed 12 top athletes from four European countries, effectively bringing Bridgestone’s new campaign to life.​