Problem/Opportunity
Bridgestone tasked us with organizing an event to increase awareness of their Olympic partnership. The brief specified bringing together a relevant influencer with French ambassador Charlotte Bonnet.
Solution
We scouted and secured French sports influencer Claude Dartois, who has 578k Instagram followers. The campaign involved:
- Meet and Greet: Claude met Charlotte during her training for the 2020 Tokyo Olympic Games.
- Sporting Challenge: Both Claude and Charlotte participated in a sporting challenge, subtly highlighting the “Chase Your Dream, No Matter What” campaign and its message of self-surpassing.
This approach effectively promoted Bridgestone’s Olympic partnership and engaged a broad audience through Claude’s substantial following.
Services:
- Social Media
- Digital
- Media
- Ambassador
- Campaign
Credits:
- Golazo Brands International