Influencer Activity France

Talent, Campaign, Digital

International

Problem/Opportunity 

Bridgestone tasked us with organizing an event to increase awareness of their Olympic partnership. The brief specified bringing together a relevant influencer with French ambassador Charlotte Bonnet. 

Solution 

We scouted and secured French sports influencer Claude Dartois, who has 578k Instagram followers. The campaign involved: 

  • Meet and Greet: Claude met Charlotte during her training for the 2020 Tokyo Olympic Games. 
  • Sporting Challenge: Both Claude and Charlotte participated in a sporting challenge, subtly highlighting the “Chase Your Dream, No Matter What” campaign and its message of self-surpassing. 

This approach effectively promoted Bridgestone’s Olympic partnership and engaged a broad audience through Claude’s substantial following. 

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