South Africa Influencer SoMe project

Campaign, Digital

International

Problem/Opportunity 

Bridgestone needed to activate their “Chase Your Dream, No Matter What” campaign and reinforce their status as a proud partner of the Olympic Games. 

Solution 

We paired Bridgestone’s ambassador, Lawrence Brittain, with South African fitness influencer Sbahle Mpisane. The collaboration highlighted their inspiring journeys: Lawrence’s recovery from cancer and Olympic success, and Sbahle’s comeback from a life-threatening car accident to advocate for fitness. 

Key Activities 

  • Challenge: Set up a physical challenge where Sbahle tried to match Lawrence’s Olympic rowing speed on an indoor machine. 
  • Discussion: Lawrence and Sbahle led a discussion on overcoming life’s obstacles and pursuing dreams relentlessly. 

Key Messages 

  • Bridgestone as a proud partner of the Olympic Games. 
  • Showcased the rigorous preparation for the Tokyo Olympics. 
  • Highlighted the ambassador’s dedication and sacrifices. 
  • Inspired audiences to keep chasing their dreams, no matter what. 
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