Problem/Opportunity
Bridgestone needed to activate their “Chase Your Dream, No Matter What” campaign and reinforce their status as a proud partner of the Olympic Games.
Solution
We paired Bridgestone’s ambassador, Lawrence Brittain, with South African fitness influencer Sbahle Mpisane. The collaboration highlighted their inspiring journeys: Lawrence’s recovery from cancer and Olympic success, and Sbahle’s comeback from a life-threatening car accident to advocate for fitness.
Key Activities
- Challenge: Set up a physical challenge where Sbahle tried to match Lawrence’s Olympic rowing speed on an indoor machine.
- Discussion: Lawrence and Sbahle led a discussion on overcoming life’s obstacles and pursuing dreams relentlessly.
Key Messages
- Bridgestone as a proud partner of the Olympic Games.
- Showcased the rigorous preparation for the Tokyo Olympics.
- Highlighted the ambassador’s dedication and sacrifices.
- Inspired audiences to keep chasing their dreams, no matter what.
Services:
- Social Media
- Digital
- Media
- Ambassador
- Campaign
Credits:
- Golazo Brands International