Driven by Progress
The results Children participated in fully booked hockey clinics, guided by former Red Lion Thomas Briels 0 Hockey teams won an exclusive Audi Progress Team Day 0 Leads generated through the QR-code for the Audi Stick activation 0 Audi cars integrated next to the Audi Progress Pitch 0 The challenge During the Hockey World Cup […]
Everyone wants a piece
The results Schools reached through a nationwide campaign 0 LEGO starter kits distributed 0 Visitors welcomed to the LEGO Fan Village 0 Photobooth pictures taken 0 The challenge To celebrate the FIFA World Cup 2026, LEGO wanted to inspire children and football fans across Belgium through an engaging campaign that connected creativity with the world’s […]
UEFA – Get Trained, Save Lives
Make sports count Potential lives saved 0 Fans trained in CPR basics 0 Impressions on social media 0 Building on the success of previous collaborations like “Sign for an Equal Game” and “FootbALL,” our latest campaign with UEFA and the ERC is a call to action: train 100,000 fans in CPR basics. Featuring a multi-layered […]
South Africa Influencer SoMe project
Problem/Opportunity Bridgestone needed to activate their “Chase Your Dream, No Matter What” campaign and reinforce their status as a proud partner of the Olympic Games. Solution We paired Bridgestone’s ambassador, Lawrence Brittain, with South African fitness influencer Sbahle Mpisane. The collaboration highlighted their inspiring journeys: Lawrence’s recovery from cancer and Olympic success, and Sbahle’s comeback […]
Influencer Activity France
Problem/Opportunity Bridgestone tasked us with organizing an event to increase awareness of their Olympic partnership. The brief specified bringing together a relevant influencer with French ambassador Charlotte Bonnet. Solution We scouted and secured French sports influencer Claude Dartois, who has 578k Instagram followers. The campaign involved: Meet and Greet: Claude met Charlotte during her training […]
SoMe Digital Activations France
Problem/Opportunity: Promote the Bridgestone campaign through digital channels to reach a larger audience via diverse content on Instagram, aiming to immerse them in the preparation of a real Olympic athlete. Solution: We supported the creative development of the activation concept, ensuring feasibility, securing the venue, briefing the ambassador, organizing logistics, producing uniforms and branding, managing […]
Bespoke – Kristina Vogel
Five participants, each with different fears and mental barriers, were selected for a special workshop with Kristina Vogel and a mental coach. They learned tools to cope with their daily fears and faced the challenge of riding at least one lap on a steep track, which they all successfully completed. A film team captured the […]
Urban Athle
In 2019, Bridgestone was an official sponsor of the French Track & Field Federation (FFA). As part of this partnership, Bridgestone had the opportunity to title an initiative called “Urban Athle,” which aimed to engage children in sports activities across various cities. The project existed in a modest form, providing a foundation to encourage kids […]
Paris 2024 – Torch Program
Problem/Opportunity In May 2024, 11,000 torchbearers from around the world participated in a relay to celebrate the arrival of the Olympic Games in France. Our Bridgestone client (who are Worldwide Olympic & Paralympic partner) had a unique opportunity to offer an unforgettable experience to 22 employees and clients, allowing them to carry the torch in the tradition of legends like Muhammad […]