10K Berlin
Activity in numbers Runners 0 Spectators and visitors 0 Articles 0 Audience + 0 M In 2018 and 2019, Bridgestone enlisted our help to promote their Olympic “Chase Your Dream. No Matter What” campaign in Germany. The challenge was to find a prominent 10-kilometre race that Bridgestone could use to communicate their Olympic Partnership while […]
Golden Gala
Activity in numbers Participants 0 Teams 0 VIP reception guests 0 Watchers on TV ITA 0 Global viewers 0 million As a proud supporter of the Olympic Movement, Bridgestone, the world’s largest tyre and rubber company, was able to activate its Worldwide Olympic Partnership in 2018, extending through 2024. Bridgestone Italy was also thrilled to […]
B-WELL@Home workout / cooking
During the global COVID-19 pandemic in 2020/2021, Bridgestone sought our help to activate their Olympic campaign internally, utilizing ambassador appearance days. We created exclusive online experiences for their staff to stay fit and healthy during these challenging times. German ambassadors Fabian Hambüchen and Thomas Röhler were integrated into the B-WELL @Home and B-Olympic programs, producing […]
Tokyo 2020 social media activation
For the Tokyo 2020 Olympic Games in 2021, Bridgestone tasked us with promoting their Proud Partnership amidst the global pandemic. We developed key social media assets for crucial dates, including the TVC launch, Olympic Day, 100 days to go, the Opening and Closing Ceremonies, ambassadors’ key competition dates, and the Paralympics. We centrally created all […]
Hero films Chase Your Dream. No Matter What
Bridgestone enlisted 19 ambassadors for their inaugural European Olympic campaign, “Chase Your Dream, No Matter What.” They tasked us with capturing the essence of this campaign through three unique hero films and a key visual for each athlete. Our responsibilities included: Coordinating athlete availability Assisting with script development Securing venues and extras Managing uniforms Serving […]
Hero films Prepared to Perform
In 2022, as Bridgestone prepared for the Paris 2024 Olympic & Paralympic Games, they decided to transition their campaign from “Chase Your Dream” to “Prepare to Perform.” They tasked us with sourcing, negotiating, and signing ambassadors in four countries. Following this, our next challenge was to create engaging content for each ambassador. Solution: We handled […]
France TV
Problem/Opportunity: In the lead-up to Paris 2024, Bridgestone had a prime opportunity for a media partnership with France TV. The challenge was to engage five of Bridgestone’s top ambassadors in France for an exclusive documentary. Solution: We successfully managed the project, coordinating schedules with these top athletes and maintaining ongoing relationships between Bridgestone, France TV, […]
Eurosport
Problem/Opportunity: In preparation for the Olympic year, Bridgestone had the opportunity to collaborate with the renowned sports channel Eurosport. The challenge was managing the logistics and agreements for filming 10 ambassadors from five different European markets for a media project in partnership with Eurosport. Solution: We successfully coordinated and executed a strong 11-episode mini-series called […]
Athlete Appearances
Experience and Expertise in Athlete Management Through years of collaboration, we have refined a clear and effective process for managing communication between clients, agencies, and ambassadors across various markets. Key Insights: Perceived Simplicity vs. Actual Complexity: Managing athlete appearances for a top Olympic and Paralympic partner may seem straightforward but involves intricate planning and coordination. Adaptability […]