South Africa Influencer SoMe project
Problem/Opportunity Bridgestone needed to activate their “Chase Your Dream, No Matter What” campaign and reinforce their status as a proud partner of the Olympic Games. Solution We paired Bridgestone’s ambassador, Lawrence Brittain, with South African fitness influencer Sbahle Mpisane. The collaboration highlighted their inspiring journeys: Lawrence’s recovery from cancer and Olympic success, and Sbahle’s comeback […]
Influencer Activity France
Problem/Opportunity Bridgestone tasked us with organizing an event to increase awareness of their Olympic partnership. The brief specified bringing together a relevant influencer with French ambassador Charlotte Bonnet. Solution We scouted and secured French sports influencer Claude Dartois, who has 578k Instagram followers. The campaign involved: Meet and Greet: Claude met Charlotte during her training […]
SoMe Digital Activations France
Problem/Opportunity: Promote the Bridgestone campaign through digital channels to reach a larger audience via diverse content on Instagram, aiming to immerse them in the preparation of a real Olympic athlete. Solution: We supported the creative development of the activation concept, ensuring feasibility, securing the venue, briefing the ambassador, organizing logistics, producing uniforms and branding, managing […]
Bespoke – Kristina Vogel
Five participants, each with different fears and mental barriers, were selected for a special workshop with Kristina Vogel and a mental coach. They learned tools to cope with their daily fears and faced the challenge of riding at least one lap on a steep track, which they all successfully completed. A film team captured the […]
Urban Athle
In 2019, Bridgestone was an official sponsor of the French Track & Field Federation (FFA). As part of this partnership, Bridgestone had the opportunity to title an initiative called “Urban Athle,” which aimed to engage children in sports activities across various cities. The project existed in a modest form, providing a foundation to encourage kids […]
Paris 2024 – Torch Program
Problem/Opportunity In May 2024, 11,000 torchbearers from around the world participated in a relay to celebrate the arrival of the Olympic Games in France. Our Bridgestone client (who are Worldwide Olympic & Paralympic partner) had a unique opportunity to offer an unforgettable experience to 22 employees and clients, allowing them to carry the torch in the tradition of legends like Muhammad […]
ISTAF Berlin
Activity in numbers Iconic Olympians 0 Key EMEA markets 0 EMEA-wide events 0 local activations 0 Pieces of content created + 0 Bridgestone’s first Olympic campaign, “Chase Your Dream, No Matter What,” inspired and empowered people of all ages, abilities, and passions to pursue their dreams and overcome life’s challenges. Campaign objectives From 2016 to […]
10K Paris
In France, Bridgestone faces significant challenges in terms of sales and brand recognition due to the dominant presence of Michelin. Therefore, maintaining visibility at events that align with their “Chase Your Dream, No Matter What” campaign has always been crucial. For two consecutive years, Bridgestone became the title sponsor of one of France’s most iconic […]
10K Berlin
Activity in numbers Runners 0 Spectators and visitors 0 Articles 0 Audience + 0 M In 2018 and 2019, Bridgestone enlisted our help to promote their Olympic “Chase Your Dream. No Matter What” campaign in Germany. The challenge was to find a prominent 10-kilometre race that Bridgestone could use to communicate their Olympic Partnership while […]