The municipality of Sittard-Geleen, in collaboration with Ecsplore and other local partners, has launched the sports platform Soeple to provide residents with easy access to sports and physical activity opportunities. This platform and partnership bring together sports providers and residents in a clear and accessible way, allowing everyone to easily find and book sports clubs and activities in the region.
Golazo Brands played a key role in the development of Soeple. We were responsible for creating a brand narrative that would further unite sports in Sittard-Geleen. We advised on translating this narrative into a sports platform and developed the name, logo, branding, and the eventual launch campaign. The development of the platform itself was handled by NOC*NSF and Infocaster, in partnership with other stakeholders.
The launch campaign for Soeple received widespread attention from local residents. Through an out-of-home campaign, a launch video, press releases, and a social media ad campaign, more than 500,000 people were reached. We created a diverse range of creative content that reached residents in Sittard-Geleen of all ages.
