FC Afkicken host Neal Petersen and Guido Klomp, a member of the board at Golazo Brands, dive into the world of sports and business in this new podcast series. They engage in conversations with key decision-makers and influential figures from both the sports and corporate sectors. How do their brands complement each other? The podcast offers valuable insights and inspiring stories for sports enthusiasts, industry peers, and marketing professionals alike.
Current topics in the sports world, trends in sports marketing, the growth of sports events, and, of course, sports sponsorship are all addressed—guided by the overarching theme of how sports and business influence and strengthen each other. In addition to directors and executives, athletes and experts from the sports industry regularly join the discussions.
PSV and Brainport Eindhoven
How do you get your brand on a football jersey without paying for it? In the first episode, Frans Janssen, PSV’s Commercial Director, and Paul van Nunen, Director of Brainport Eindhoven, share the story behind one of the most unique sponsorships in the world. A consortium of companies—ASML, CSU, Jumbo Supermarkets, Philips, Swinkels Family Brewers, and VDL Groep—join forces to promote the name of a region. The conversation highlights the choices made by the football club, the unique dynamics of this ecosystem, and its significance for the Brainport region. Frans Janssen: “Many clubs and sports federations approach me. I tell everyone: it has to be in the DNA of the region to embark on a collaboration like this. It’s no small thing, sacrificing your own brand for a greater cause.” Naturally, a brief outlook on the future is not forgotten.