{"id":8236,"date":"2024-07-04T12:15:25","date_gmt":"2024-07-04T10:15:25","guid":{"rendered":"https:\/\/brands.golazo.com\/geen-onderdeel-van-een-categorie\/de-rabo-sportactie-met-sport-win-je-vrienden\/"},"modified":"2024-07-04T13:43:12","modified_gmt":"2024-07-04T11:43:12","slug":"de-rabo-sportactie-met-sport-win-je-vrienden","status":"publish","type":"post","link":"https:\/\/brands.golazo.com\/nl\/nieuws\/de-rabo-sportactie-met-sport-win-je-vrienden\/","title":{"rendered":"De Rabo Sportactie: met sport win je vrienden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8236\" class=\"elementor elementor-8236 elementor-8203\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8513d e-flex e-con-boxed e-con e-parent\" data-id=\"ac8513d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e978a68 elementor-widget elementor-widget-text-editor\" data-id=\"e978a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Wat startte als een kleine bijeenkomst met Rabobank wakkerde een enorme ambitie aan, die nu piekt in een commerci\u00eble propositie en een campagne. Met de Rabo Sportactie geeft Rabobank deze sportzomer eenmalig een bijdrage van 125 euro voor jongeren van 10 tot en met 20 jaar om te sporten bij een vereniging die aangesloten is bij NOC*NSF.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bad652 e-flex e-con-boxed e-con e-parent\" data-id=\"5bad652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4ad40 elementor-widget elementor-widget-text-editor\" data-id=\"7c4ad40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zo wil Rabobank jongeren aanmoedigen om te (blijven) sporten in verenigingsverband. Uit onderzoekcijfers van NOC*NSF blijkt namelijk dat het aandeel sportende jongeren tussen de 13 en 18 nog altijd achterblijft bij 2020. Dat motiveerde Rabobank tot een campagne om sporten (in verenigingsverband) bij deze doelgroep te stimuleren en mogelijk te maken. <\/p>\n<p>Guido Klomp, Golazo Brands board member: <i>\u201cWij zijn enorm trots dat wij aan de wieg van dit concept hebben gestaan. De Rabo Sportactie is een unieke en grote bijdrage aan de sport. De Rabobank is hiermee \u00e9cht van betekenis, en dat maakt deze campagne zo waardevol.\u201d<\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf299db elementor-widget elementor-widget-video\" data-id=\"bf299db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Ab25xDwoMl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-313a742 e-flex e-con-boxed e-con e-parent\" data-id=\"313a742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0043b69 elementor-widget elementor-widget-heading\" data-id=\"0043b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Met sport win je vrienden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-850eb66 e-flex e-con-boxed e-con e-parent\" data-id=\"850eb66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbece3c elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"bbece3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cAls je sport bij een sportvereniging kan je niet verliezen, want met sport win je vrienden. Dat is de creatieve insteek van de Rabo Sportactie. De integrale \u2018360\u2019 campagne wordt afgetrapt met een commercial waarin een schuchtere jongen Vincent - voor het eerst meespeelt in een team. Hij wint de wedstrijd, maar daarna begint het \u00e1llerbelangrijkste: vrienden maken. De hoofdboodschap van de campagne is dat sporten op een vereniging niet alleen draait om de wedstrijd zelf, maar juist ook om de sociale cohesie die sportverenigingen versterken.\u201d De campagne komt voorbij op tv, radio en online en is ontwikkeld in samenwerking met DDB Amsterdam.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Dorkas Koenen, Director of Marketing at Rabobank<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57061f elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"c57061f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"P00031904\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031904.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"P00032192\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00032192.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"P00031894\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031894.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"P00031897\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031897.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"P00031817\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031817.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Vorige\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Volgende\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d367b8b elementor-widget elementor-widget-heading\" data-id=\"d367b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deelnemen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89f2b6 elementor-widget elementor-widget-text-editor\" data-id=\"d89f2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Om deel te nemen aan de Rabo Sportactie, moet je een actieve betaal- en spaarrekening hebben \u00e9n een Rabo JongerenRekening voor je kind. Daarnaast moet je aantonen dat je contributie betaalt bij een sportvereniging die aangesloten is bij NOC*NSF. Kijk voor meer informatie en de voorwaarden op www.rabobank.nl\/sportactie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wat startte als een kleine bijeenkomst met Rabobank wakkerde een enorme ambitie aan, die nu piekt in een commerci\u00eble propositie en een campagne. Met de Rabo Sportactie geeft Rabobank deze sportzomer eenmalig een bijdrage van 125 euro voor jongeren van 10 tot en met 20 jaar om te sporten bij een vereniging die aangesloten is [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":8206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"country":[121],"class_list":["post-8236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","country-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Rabo Sportactie: met sport win je vrienden - Golazo Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Rabo Sportactie: met sport win je vrienden - Golazo Brands\" \/>\n<meta property=\"og:description\" content=\"Wat startte als een kleine bijeenkomst met Rabobank wakkerde een enorme ambitie aan, die nu piekt in een commerci\u00eble propositie en een campagne. Met de Rabo Sportactie geeft Rabobank deze sportzomer eenmalig een bijdrage van 125 euro voor jongeren van 10 tot en met 20 jaar om te sporten bij een vereniging die aangesloten is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\" \/>\n<meta property=\"og:site_name\" content=\"Golazo Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/golazobrandsbe\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-04T10:15:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T11:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031816-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tripledoubledigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"tripledoubledigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\"},\"author\":{\"name\":\"tripledoubledigital\",\"@id\":\"https:\/\/brands.golazo.com\/#\/schema\/person\/17311fb9d58ce68fb30198c0a1a4a1c5\"},\"headline\":\"De Rabo Sportactie: met sport win je vrienden\",\"datePublished\":\"2024-07-04T10:15:25+00:00\",\"dateModified\":\"2024-07-04T11:43:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/brands.golazo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brands.golazo.com\/wp-content\/uploads\/sites\/7\/2024\/07\/P00031816.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\",\"url\":\"https:\/\/brands.golazo.com\/news\/de-rabo-sportactie-met-sport-win-je-vrienden\/\",\"name\":\"De Rabo Sportactie: met sport win je vrienden - 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