Young Cycling Talent

Campaign, Digital


Make sports count

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Unique reach on social media
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Campaign ambassadors

In Vlaams-Brabant (Flemish-Brabant), cycling fun lurks behind every corner. Whether it is on your road bike, gravel bike or mountain bike… The choice is yours. So take your bike and discover the beautiful trails and roads in Hageland, Dijleland and Pajottenland through ever changing landscapes.

 At the province’s request, we developed a sports-tourism communication campaign consisting of social media content and print ads to promote Vlaams-Brabant as the cycling mecca of Flanders. So we jumped into the breakaway with Thibau Nys, Jasper Stuyven, Remco Evenepoel and Elke Bleyaert. 

As ambassadors of the region, they took cycling fans along their favourite hotspots and hills. Both on and off the bike. 

Vlaams-Brabant, hier en nergens anders. Punt.

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