National Lottery

Supporter of national teams



We developed a strong activation concept that positions Lotto as the number one supporter of our national teams. For a Belgian national team athlete, timing and responsiveness is key. Making the right decision in a split second may lead to collective success. 

We took that insight to challenge fans to recognize as much national team athletes in a period of 30 seconds while they appear in a line up. Because a real fan recognizes his heroes in a split second. 

Are you ready? Let’s play!


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