Olympic Games Experience

To enhance Bridgestone’s reputation and association with the Olympic Games in Europe, we launched a premium mobile experiential activation. Despite COVID-19 challenges and adhering to varying protocols, we ensured a positive brand reflection by reaching large audiences safely.

Operating within a two-year budget stretched due to Tokyo 2020’s postponement, we showcased Bridgestone as an Olympic Partner. Our custom-built mobile experience brought the Tokyo 2020 Olympic spirit to 12 iconic European cities, including Madrid, Paris, Berlin, and London.

The public engaged in sports activities, challenged Olympic ambassadors, learned about Bridgestone products, and received premium Japanese calligraphy prints to inspire them to “Chase Their Dream No Matter What.”

As the only Olympic Partner activating in Europe during the pandemic, we reached approximately 330,000 consumers through live interactions. With stops in 5 countries and 12 cities, over 11,000 visitors participated, alongside 41 journalists, resulting in 100+ press articles and an estimated reach of 600 million. Our social media channels garnered over 9 million impressions.