In 2019, Bridgestone was an official sponsor of the French Track & Field Federation (FFA). As part of this partnership, Bridgestone had the opportunity to title an initiative called “Urban Athle,” which aimed to engage children in sports activities across various cities. The project existed in a modest form, providing a foundation to encourage kids to move and participate in athletic activities.
Leveraging our agency’s expertise, we significantly expanded the reach and impact of this initiative. We increased the number of participating children and enhanced their experience by integrating the campaign’s core message of striving for high goals and overcoming obstacles. This field activation took place in four French cities—Lille, Montpellier, Marseille, and Paris—engaging over 3,500 children. Through Bridgestone’s support, these kids had the opportunity to move and explore the world of track and field.
Services:
- Activation
- Campaign
Credits:
- Golazo Brands International
