Five participants, each with different fears and mental barriers, were selected for a special workshop with Kristina Vogel and a mental coach. They learned tools to cope with their daily fears and faced the challenge of riding at least one lap on a steep track, which they all successfully completed.
A film team captured the entire event, documenting the participants’ emotions, Kristina’s high-speed cycling, their personal challenges, and pre- and post-interviews. After the workshop, media interviewed the participants, Kristina, and the mental coach.
Objectives:
The goal was to connect the “Chase Your Dream, No Matter What” campaign with personal and professional obstacles and dreams, providing practical help through the ambassador on overcoming challenges in various situations.
Results:
The activation brought the campaign to life, achieving 155,982,389 OTS (opportunities to see)
Services:
- Workshop
- Campaign
- Ambassador
- Activation
Credits:
- Golazo Brands International