Eleven Sports

Ultimate Shirt

Activation, Digital


Make sports count

Unique participants
Shirts were digitalized from 50 years of the Pro League
Participating Pro League Clubs
Campaign impressions

In 2022 we developed the ‘Pro League Ultimate Shirt’-campaign for Eleven Sports, where Belgian football fans could vote for the most beautiful football shirt in the Pro League history.

In the first phase, fans could choose their top 3 from the 1,750 jerseys of all clubs, from 1972-73 to today. In a second phase, fans were able to choose the one and only “Pro League Ultimate Shirt” from the remaining 26 Ultimate Club Shirts. 

At the end of our campaign the Belgian football fans chose Club Brugge’s ‘Assubel’ shirt from the 1988-89 season as most iconic football shirt in the Pro League history. The winner was officially revealed at the Pro League Awards.

Our Ultimate Shirt campaign for Eleven Sports also received BRONZE at the SportsPro Media OTT Awards in the “Best Fan Engagement” category.

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