Belgium Rugby

TVH Rugby League

Strategy, Digital


Belgian rugby has secured a new main sponsor! TVH had considered the possibility of connecting with the world of rugby and following our research and recommendations, it became evident that there was indeed a very strong match between the values of rugby and the corporate values of TVH.

Starting from this strong foundation, we mapped out the various partnership opportunities available within the sport. This resulted in a long-term commitment between TVH, Belgium Rugby and its national teams, in which they share the ambition to help each other grow.

For example, this sponsorship can also be leveraged in TVH’s foreign markets, where rugby is a very popular sport.


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