Supporter of national teams

We developed a strong activation concept that positions Lotto as the number one supporter of our national teams. For a Belgian national team athlete, timing and responsiveness is key. Making the right decision in a split second may lead to collective success.  We took that insight to challenge fans to recognize as much national team […]


National Lottery is one of the official partners of RSC Anderlecht, Club Brugge and Royal Charleroi Sporting Club. Their presence is seen on shirts, and in the stadium (Lotto Park), but National Lottery wanted to offer a ‘money can’t buy’ experience for the fans. This would be to recognize their dedication and love of their […]