A Sportsmarketing podcast by golazo
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FC Afkicken host Neal Petersen, along with Guido Klomp, focus on current topics in the sports world, such as trends in sports marketing, sponsorship, and the growth of sports events. We’ll also explore how sports and business influence and strengthen each other. Special guests, including athletes, entrepreneurs, and industry experts, will share their unique stories.
episode 1 - frans janssen (PSV) and paul van nunen (Brainport)
The first episode features an exclusive interview with Frans Janssen, PSV’s commercial director, and Paul van Nunen, director of Brainport Eindhoven. They will share insights on the partnership with Brainport, including how Brainport became PSV’s shirt sponsor for ‘free’.
episode 2 - Peter lansaat (Albert heijn) and Dave dekker (knvb)
In the second episode, we dive into the world of the largest sports association and supermarket chain in the Netherlands. In this episode, we speak with Peter Lansaat, Head of Sponsorship at Albert Heijn, and Dave Dekker, Commercial Director of the KNVB. They share their experiences and insights on what makes Albert Heijn and the KNVB such a great match, the commercial value of a major tournament, and much more.
episode 3 - paul van den acker (dhl) and pien sander (athlete)
Globally, only about 1 in 9 pieces of sports content focuses on women. We need to inspire the dreams of the next generation of women. But how can De Beslissers put women’s sports on the map? Top field hockey player Pien Sanders joins DHL Director of Marketing & Communications, Paul van den Acker, in Amsterdam to discuss opportunities, challenges, and aspirations.
episode 4 - Richard krajicek and SANDER BESTEVAAR (ABN AMRO)
Richard Krajicek talks about his journey from top tennis player to director, as well as the challenges the tournament faced during Covid-19 and the long-term sustainability of the major event in Ahoy. Sander Bestevaar joins from ABN Amro; as head of partnerships, he openly discusses the risks and the bank’s vision.