Make sports count
Reached cyclists on social media
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Cyclists won a St Raphaël cycling price
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As the digital partner of St Raphäel, l’apéro du vélo, we built a social media strategy to develop a deeper relationship with Belgian cycling fans.
- Tactical photo shoot to feed the social media and webshop with content by integrating St Raphael merchandising items and products.
- Thumb stopping digital content linked to the most relevant rides on the pro cycling calendar
- Gamification campaigns linked to the biggest pro cycling events such as the World Championships, Tour de France and Ronde van Vlaanderen.
SERVICES
- Campaign
- Digital
CREDITS
- Golazo Brands Belgium
- St Raphaël