DAZN & Antwerp FC

Den Dubbel

Activation, Digital, Events

Belgium

Make sports count

RAFC fans in attendance
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Cinema halls filled
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Activation participation rate
0 %

Royal Antwerp FC’s remarkable season saw them claim both the league title and the Belgian cup. To capture the essence of their success, Eleven/DAZN collaborated with the team on a documentary. The premiere, held at Kinepolis in Antwerp on September 12 2023, drew over 6.000 fans eager to relive those memorable moments.

Wondering how Golazo Brands contributed? While our Events team oversaw hosting the event and setting up on-site activations such as the pop-up fanshop and the ‘Den Dubbel’ photobooth, our Digital team took care of the ‘Den Dubbel’ Quiz, an exciting mobile game that allowed fans to participate during the premiere and win amazing prizes, resulting in a participation rate of 60% of all attendants. 

In addition, following the event, we also made sure ‘Den Dubbel’ became known to the wider public by setting up a digital campaign to promote the documentary in the DAZN app.

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