Freakology Euro Basket

Activation, Events


During the summer of 2022, the Freakology Experience shaped the EuroBasket local scene in Paris, Milan, and Berlin.

Founded on the most dominant player in the game and on a simple creative concept: the study of Giannis’ game and mentality.

Freakology was brought to life during a series of camps, at which the Freak was studied, learned from, and emulated – all to help young ballers progress.


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