Hockey Activation



Candriam stands for Conviction and Responsibility In Asset Management. The values of conviction, responsibility, vision and trust are highly valued and are a perfect match with the Belgian Red Lions & Red Panthers.

During the ION Hockey Finals and FIH Hockey Pro League, Golazo Brands created a digital photo activation: the Candriam Player Card.

Fans could develop their own Player Card based on the 4 values. Large billboards were placed at the event as an addon showing visuals of the Red Lions and Red Panthers representing these values.

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