Love Football

Activation, Events


In 2019, the Royal Belgian Football Association asked Golazo Brands Belgium to come up with a communication and activation plan to promote women’s football in Belgium.

The goal is to go from 40,000 girls playing football to 80,000 by 2024. RBFA and Golazo Brands Belgium launched ‘Love Football’, a new project to inspire more young girls and let them taste the magic and fun of football.

This season, once again, together with the Royal Belgian Football Association, Voetbal Vlaanderen & ACFF, we are launching some fun initiatives to get as many football-loving girls on the Belgian football field as possible! Our ambassadors? Belgian Red Flames Shari Van Belle, Elena Dhont, Lola Wajnblum, Lisa Lichtfus.

Love Football Initiations: Register, receive a football initiation at your school and win 1 of the other fun prizes! This school year, no less than 500 schools registered for the initiations
Love Football Cup: Girls-only tournament on different Wednesday afternoons all over the country.

In 2022 we achieved an incredible milestone! No less than 50,000 women and girls are currently playing (club) football in Belgium. 

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