Together with Philips, PSV and Sanquin, we received great recognition at the international level. With the impressive ‘Bloedverwanten’ campaign, we won bronze in the Best of Europe category.
The ‘Blood Relatives’ campaign was honored with the prestigious ‘Best of Europe Bronze’ Award. The impactful campaign gained even more significance through the unforgettable dedication of PSV’s press officer Thijs Slegers. Despite his illness, he elevated the campaign to new heights with his call for blood donations. This struck a chord and resulted in 4,462 new donors—well above the target of 1,913, a number referring to the founding year of PSV.
"When you can create work that saves lives, it makes us incredibly proud. That’s the power of sponsorship. People not only got goosebumps from this campaign, but they also took real action. We are very pleased that our case was selected by the SponsorRingen Foundation this year."
The success of ‘Blood Relatives’ underscores the strength of the collaboration between PSV, Philips, and Sanquin. This time, it proves that sport and social engagement strengthen each other and leave a lasting impact.