NEWS

Get Trained Commercial winner 2nd quarter Gouden Loeki

July 29, 2024

The Netherlands

The TV Commercial for UEFA’s Get Trained Save Lives campaign is one of the second quarter winners of the Ster Gouden Loeki 2024! The TV spot launched this European Championship was visible across Europe during match day 2 of the tournament.

The video, featuring football icons Rio Ferdinand and Didier Deschamps, highlights the crucial actions of a fellow supporter when a fan suffers heart failure. The video ends with a reference to get-trained.com, an interactive video course where in fans learn the basic steps of CPR with various (former) footballers such as Ruud Gullit, Erling Haaland, Lautaro Martinez and Gareth Bale.

Check out the other winners at ster.nl

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