The UEFA campaign ‘Get Trained, Save Lives’ has been honored with a Lovie Award in the Beyond: Health & Well-being category. Golazo Brands, UEFA, and the ERC (European Resuscitation Council) received this prestigious recognition for their innovative approach to raising awareness and knowledge of CPR across Europe.
Earlier this year, the campaign’s TV commercial was named second-quarter winner for the Gouden Loeki 2024, the interactive module won a Golden Dolphin Award in Cannes, and we received a nomination for a European Excellence Award.
In this campaign, international football icons Ruud Gullit, Erling Haaland, Gareth Bale, and Thierry Henry teach football fans essential CPR skills through an interactive video. On the platform get-trained.com, available in 40 languages, fans can acquire this life-saving knowledge in a fun and interactive way.
Winning the Lovie Award reaffirms the power of creativity with social impact. Our work has the potential to truly save lives by raising awareness and training people in an accessible yet effective way. This award is a wonderful recognition for the team that has put their heart and soul into this project.
The mission of The Lovie Awards is to recognize European Internet excellence in the fields of culture, technology & business—from Europeʼs top digital and creative agencies and content publishers to cultural and political organizations and individual creators. Now in its 14th year, The Lovie Awards continues to celebrate Europe’s most resonant and pertinent stories. With entries from over 35 countries, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday life.
