DHL, Marktplaats, and four sports federations joined forces to give fans the chance to win exclusive items from their Oranje heroes in Paris! Fans could participate via Marktplaats to win unique items such as the golden hockey stick from Pien Sanders, the handball from Lois Abbingh, or the beach volleyball top from Katja Stam.
We played a key role in the development and execution of this campaign. From designing the strategy to implementing the campaign, we were responsible for the entire communication approach. This included developing a solid communication plan and creating social assets, all aimed at generating maximum visibility and achieving as many registrations as possible. The campaign did not go unnoticed. The items were viewed nearly 40,000 times, and over 8,000 fans signed up to win the exclusive #SameDream items.
Additionally, we produced a social video featuring two #SameDream ambassadors, Pien Sanders and Laura Dijkema, surprising several winners by personally delivering their signed items.
