Make sports count
The Netherlands has a problem. There is anemia and the number of new blood donors is stagnating. Even in Eindhoven, Philips’ mother city, there is a shortage of 2,000 donors. 2,000 donors. Remarkable, because this region has become big because of its social character. That’s why Philips, PSV and Sanquin joined forces. The goal? 1,913 new blood donors within six months, a reference to the year Philips, PSV was founded. Because the Philips blood still literally and figuratively flows through the veins of PSV. On the field, but also off it.
SERVICES
- Copywriting
- Creatie
- Design
- Media
- Strategie
- Video
CREDITS
- Mark Engelen
- Mønaerk
- Paul van Vught
Social result
Philips, Sanquin, PSV and other partners involved delivered a team performance of stature. The goal of the Blood Relatives campaign was amply achieved: in six months, 4,462 new blood donors signed up. Normally Sanquin realizes 1,000 new donors per year in the Eindhoven region, so in this time period that would be about 500. Moreover, this number is still rising, giving the campaign a clear ‘long tail’ effect
football-wide impact
In a society of polarization and worry, do we want to develop another fun give-away? Or should it be about “caring about another”? We confidently chose the latter.
— GUUS PENNINGS< HEAD OF BRAND & SPONSORSHIPS