Special EURO delivery: M line opts for mixed reality video

June 10, 2024

The Netherlands

The mattresses will certainly not be a problem during this European Championship. The KNVB, together with Official Sleep Supporter M Line, has ensured that all players and staff will sleep on their own M Line mattresses during the Championship. Dozens of mattresses and pillows are going to our neighboring country. For this special delivery we created a Mixed Reality Video together with M line. This allowed M line to show in a striking way the role they play in creating optimal conditions for Orange.

We are happy to supply the Dutch national team during this European Championship. The trucks going that way are often less conspicuous and attractive to consumers. With this Mixed Reality expression we can still make tangible in an interesting way what we as Official Sleep Supporter mean to the Dutch national team.
Pierre van Bergen
Sportmarketeer M line

Share this article


— Also read this posts