UEFA and ERC launch chatbot with Haaland and Martinez

April 30, 2024

The Netherlands

Triple Double is launching yet another innovative solution for UEFA and ERC in their mission to teach 111,000 Europeans the basic steps of CPR. With an impressive lineup of world stars, the website previously went online. Now an interactive chatbot training via Instagram and Facebook has been added, featuring Lautaro Martinez and Erling Haaland.

Chat with Haaland or Martinez.
Fans can complete the CPR course in a virtual 1-on-1 conversation with the top scorer of Serie A or the Premier League. Users choose one of eight available languages and learn the main steps of CPR in a fun and interactive way through a series of short informative clips and questions.

The chatbot is available through UEFA’s Instagram channel and their Facebook Messenger. By offering this training through Facebook and Instagram in addition to the launched platform, a broad target group is reached. Win-win for the user and UEFA and ERC, who expect high conversion rates with this in-app experience.

Through the explainer shared by the UEFA Champions League, millions of soccer fans have been reached. Want to chat with Haaland or Martinez yourself? Start your training via Instagram or Facebook.

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