In Belgium, 1 in 9 women face breast cancer and only together can we win this (race) battle. This is why OH Leuven Women – in collaboration with DHL eCommerce and Kom op tegen Kanker – is organizing the special competition ‘Voor het Leuven’ on Saturday, March 9.
During this race, we will go together in front of a full stadium to raise as much money as possible in the fight against breast cancer.
All of Leuven participates
To get all of Leuven behind this initiative, we developed an appropriate strategy and high-profile campaign. The starting point of the campaign is a video in which the player group makes a heartwarming appeal to all Leuveners to come to the stadium en masse.