In France, Bridgestone faces significant challenges in terms of sales and brand recognition due to the dominant presence of Michelin. Therefore, maintaining visibility at events that align with their “Chase Your Dream, No Matter What” campaign has always been crucial.
For two consecutive years, Bridgestone became the title sponsor of one of France’s most iconic 10K races, the 10km Paris Centre. This mass event, owned and produced by the Golazo group, attracts around 8,500 runners annually for a premium 10K run through the heart of the French capital. This vibrant platform enabled numerous physical and digital activations with ambassadors and customers, significantly promoting the Bridgestone brand.
Services:
- Activation
- Campaign
Credits:
- Golazo Brands International
