Activity in numbers
Golazo International Consulting has led the strategic planning and delivery of the fully integrated campaign across client services, creative, content, digital, PR, talent management, hospitality activation and local market support for the past 9 years. The goal of the campaign has been to grow brand recognition and affinity for the Japanese brand Bridgestone in the European region.
Services:
- Activation
- Campaign
- Digital
- Events
- Talent Management
Credits:
- Golazo Brands International
- WeAreFearless
Creative idea
We developed the emotional creative idea Case Your Dream, No Matter What to reinforce the product truth that Bridgestone tyres keep you safe and on track in any conditions so that you can focus on where you’re heading. The pan European multi-channel brand campaign that is a uniquely “always-on” Olympic campaign, celebrates the (Olympic) spirit of perseverance inspiring everyone to overcome adversity to realise their dreams.
Recruiting Olympians
We partnered with 21 iconic Olympians across 7 key markets (France, UK, Spain, Italy, Germany, Poland and South Africa). Each ambassador’s story of struggle and the inspiration it brings lies in the heart of the campaign.
Story telling
Over 1000 pieces of content across 7 markets were produced and distributed including highly emotional films telling the Ambassador’s unique stories of struggle and extraordinary power of human perseverance across multiple content formats for various digital channels including extensive SoMe as well as for ATL platforms.
Focus was on “think global, act local” with their Olympic campaign by coordinating strategic partnerships with 15 additional crown jewel in-market sport properties such as the Diamond League Golden Gala in Rome and 10 km Paris Centre.
Activation during the pandemic
Navigating challenging times of a worldwide pandemic, did not stop us bringing the positive values of sport and the Olympic Games to key European cities with an immersive experiential experience. This gave our customer Bridgestone the advantage to stand out activate their Olympic partnership to their target group.
Objectives
Drive product and brand awareness in saturated market through “Prepared To Perform, No Matter What” Campaign and focus on:
- Olympic TOP partnership leveraging Tokyo 2020 Games
- Bridgestone as a leader in tyres
How we did this:
- Partnered with 21 Iconic Olympians as their Ambassadors on their journey towards Tokyo 2020.
- Brought campaign directly to the customers through strategic events: "Think global, act local"
- Multi-channel brand campaign including SoMe and ATL platforms
- Activating Bridgestone's "Follow Your Dream, No Matter What" philosophy to make the bridge to Olympians and Tokyo 2020 despite COVID regulations and restrictions
