Paris 2024 – Torch Program

Campaign, Activation, Events

International

Problem/Opportunity 

In May 2024, 11,000 torchbearers from around the world participated in a relay to celebrate the arrival of the Olympic Games in France. Our Bridgestone client (who are Worldwide Olympic & Paralympic partner) had a unique opportunity to offer an unforgettable experience to 22 employees and clients, allowing them to carry the torch in the tradition of legends like Muhammad Ali, Cathy Freeman, and David Beckham. 

Solution 

As the Olympic flame moves ever closer today to the Opening Ceremony this evening, Golazo Brands International has since delivered this full comprehensive experience for Bridgestone’s Olympic torchbearers and their guests, ensuring their journey was as memorable as possible. 

Our tasks included 

  • arranging travel into France and on the ground transfer services,  
  • select and book top-tier hotels and restaurants 
  • taking care of the torch experience alongside Paris 2024, some close coordination to ensure their family and guests could make it exactly to where they would be running with the Olympic torch 
  •  without forgetting to plan in some visits to iconic locations across France! 

This meticulous planning ensured a seamless and extraordinary experience for all guests of our client! Thank you for Bridgestone for your continued trust. 

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