DHL

#SameDream

Strategy, Campaign, Activation, Digital, Events

The Netherlands

An unprecedented partnership in women’s sports: starting today, DHL Parcel is logistics partner and sponsor of the national women’s teams in football, hockey, volleyball and handball.

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CREDITS

#SameDream
Dutch women’s sports are experiencing tremendous growth in performance and popularity at the top international level. The goal is to continue those sporting achievements at the very highest level. This match in ambition and motivation to be among the best is summed up in #SameDream and embraced by DHL. With the partnership, DHL supports and endorses the athletes to make this dream come true.

Handball star Lois Abbingh, hockey star Pien Sanders, volleyball star Laura Dijkema and football star Jackie Groenen are the ambassadors in this partnership on behalf of the federations.

It is unique for an international brand like DHL Parcel to step in as a sponsor of four women's teams in this way. It confirms the positive development these leagues have made in recent years. We are super proud to have been able to help DHL on this journey and continue to help them do everything they can to achieve the maximum.

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