Raising The Bar

Collaborating closely with Baltimore, we’ve co-created three inspiring movies that highlight the journeys of 3 ordinary people who display extraordinary dedication to their sports. These individuals aren’t professional athletes, but their dedication to constant growth is a source of inspiration for all sports enthusiasts. Dare to set the bar high no matter what crosses your path! […]

Belgian Darts Open

Since 2022 we are proud hosts of the Belgian Darts Open (the Belgian leg of the PDC European Tour). Every edition brings an electric atmosphere as one of the fastest growing sports in the world take center stage in Wieze with the best international and Belgian players able to showcase their talents to the world […]

Driven By Progress

Progress is in Audi’s DNA. Not just in the cars, but in everything Audi does. Together Audi makes progress, based on a great inner drive and the ambition to always do better. We find this same ambition in our Belgian field hockey teams, the Red Lions and Red Panthers, of which Audi is a loyal […]

Boost Platform / Mobile App

Make sports count Users 0 + Sports sessions registered​ 0 + Redeemed codes 0 + Sport items ordered 0 + In 2021 we launched the ‘AA Drink Boost Platform’, a loyalty program on AA-Drink.com developed to support all local sporters! Members can collect Boost Points by working out, buying AA Drink products or by taking […]

Leuven Trapt

Leuven Trapt & The UCI World Cycling Championships : Breaking World Records for Diversity In September 2021, Leuven was the epicentre of the cycling world when the city hosted and sponsored the UCI World Cycling Championships, an event which attracted 1.5 million spectators. Leuven is a multi-cultural city. 170 different nationalities live, work and study in […]

Freestyle vs Futsal Challenge

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L’apéro du vélo

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Freakology Euro Basket

During the summer of 2022, the Freakology Experience shaped the EuroBasket local scene in Paris, Milan, and Berlin. Founded on the most dominant player in the game and on a simple creative concept: the study of Giannis’ game and mentality. Freakology was brought to life during a series of camps, at which the Freak was […]

Ultimate Shirt

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