Activity in numbers
Bridgestone’s first Olympic campaign, “Chase Your Dream, No Matter What,” inspired and empowered people of all ages, abilities, and passions to pursue their dreams and overcome life’s challenges.
Campaign objectives
From 2016 to 2019, Bridgestone entrusted us with launching this campaign across six markets: Spain, France, Germany, the UK, Italy, and Poland, followed by South Africa.
Our objectives were to introduce the new campaign, unveil the new ambassadors, and kick off their road to the Olympics while maintaining the highest quality standards and a continuous presence.
Strategy
To achieve this, we developed event concepts and running orders, coordinated ambassador availabilities and managed their attendance, sourced and contracted locations, MoCs, and production companies, and liaised with national governing bodies and the IOC to gain their approvals. We organized the entire event setup, including technical equipment and live streams, briefed all stakeholders individually to ensure smooth execution on the event day, and provided a 24-hour flash report and a comprehensive final report. In some instances, the event was available to follow live.
Results
In every market, the event was a great success, with an average of 35 media outlets present, including local television and radio channels.
Services:
- Launch
- Strategy
- Campaign
- Activation
- Ambassadors
Credits:
- Golazo Brands International
- WeAreFearless