For the Tokyo 2020 Olympic Games in 2021, Bridgestone tasked us with promoting their Proud Partnership amidst the global pandemic. We developed key social media assets for crucial dates, including the TVC launch, Olympic Day, 100 days to go, the Opening and Closing Ceremonies, ambassadors’ key competition dates, and the Paralympics.
We centrally created all assets with Bridgestone Europe, then adapted and translated them locally to increase relevance. This involved managing seven social media plans, preparing scenarios for various medal outcomes, coordinating with central and local clients, liaising with Bridgestone’s 20 ambassadors, and ensuring IOC approval for all assets.
We followed a centrally paid media approach complemented by local organic posts, and supported the campaign with articles on Bridgestone’s website and their Olympic Roadshow.
Results:
- Engaging content reached over 7 million people across seven markets
- Lower than expected costs per view
- Higher than expected click-through and completed video views
Services:
- SoMe
- Digital
- Media
- Campaign
- Ambassador
Credits:
- Golazo Brands International
- WeAreFearless