UEFA – Get Trained, Save Lives

Make sports count Potential lives saved 0 Fans trained in CPR basics 0 Impressions on social media 0 Building on the success of previous collaborations like “Sign for an Equal Game” and “FootbALL,” our latest campaign with UEFA and the ERC is a call to action: train 100,000 fans in CPR basics. Featuring a multi-layered […]

South Africa Influencer SoMe project

Problem/Opportunity​  Bridgestone needed to activate their “Chase Your Dream, No Matter What” campaign and reinforce their status as a proud partner of the Olympic Games.​  Solution​  We paired Bridgestone’s ambassador, Lawrence Brittain, with South African fitness influencer Sbahle Mpisane. The collaboration highlighted their inspiring journeys: Lawrence’s recovery from cancer and Olympic success, and Sbahle’s comeback […]

Influencer Activity France

Problem/Opportunity  Bridgestone tasked us with organizing an event to increase awareness of their Olympic partnership. The brief specified bringing together a relevant influencer with French ambassador Charlotte Bonnet.  Solution  We scouted and secured French sports influencer Claude Dartois, who has 578k Instagram followers. The campaign involved:  Meet and Greet: Claude met Charlotte during her training […]

SoMe Digital Activations France

Problem/Opportunity:  Promote the Bridgestone campaign through digital channels to reach a larger audience via diverse content on Instagram, aiming to immerse them in the preparation of a real Olympic athlete.  Solution:  We supported the creative development of the activation concept, ensuring feasibility, securing the venue, briefing the ambassador, organizing logistics, producing uniforms and branding, managing […]

Tokyo 2020 social media activation

For the Tokyo 2020 Olympic Games in 2021, Bridgestone tasked us with promoting their Proud Partnership amidst the global pandemic. We developed key social media assets for crucial dates, including the TVC launch, Olympic Day, 100 days to go, the Opening and Closing Ceremonies, ambassadors’ key competition dates, and the Paralympics.​  We centrally created all […]

Hero films Chase Your Dream. No Matter What

Bridgestone enlisted 19 ambassadors for their inaugural European Olympic campaign, “Chase Your Dream, No Matter What.” They tasked us with capturing the essence of this campaign through three unique hero films and a key visual for each athlete.​​ Our responsibilities included:​  Coordinating athlete availability​  Assisting with script development​  Securing venues and extras​  Managing uniforms​  Serving […]

Hero films Prepared to Perform

In 2022, as Bridgestone prepared for the Paris 2024 Olympic & Paralympic Games, they decided to transition their campaign from “Chase Your Dream” to “Prepare to Perform.” They tasked us with sourcing, negotiating, and signing ambassadors in four countries. Following this, our next challenge was to create engaging content for each ambassador.​  Solution:​  We handled […]

France TV

Problem/Opportunity:  In the lead-up to Paris 2024, Bridgestone had a prime opportunity for a media partnership with France TV. The challenge was to engage five of Bridgestone’s top ambassadors in France for an exclusive documentary.  Solution:  We successfully managed the project, coordinating schedules with these top athletes and maintaining ongoing relationships between Bridgestone, France TV, […]

Eurosport

Problem/Opportunity:  In preparation for the Olympic year, Bridgestone had the opportunity to collaborate with the renowned sports channel Eurosport. The challenge was managing the logistics and agreements for filming 10 ambassadors from five different European markets for a media project in partnership with Eurosport.  Solution:  We successfully coordinated and executed a strong 11-episode mini-series called […]