Campaign Launch – Prepared to Perform 2022/2023
Bridgestone aimed to launch its refreshed Olympic campaign, “Prepared to Perform, No Matter What,” across five key markets: France, Germany, UK, Italy, and Spain. They sought a distinctive launch, different from their first Olympic campaign, with a more connected focus on performance and parallels between ambassador preparation & quality and performance of Bridgestone tires. The […]
Campaign launch – Chase Your Dream
Activity in numbers iconic Olympians 0 key EMEA markets 0 EMEA-wide events 0 local activations 0 pieces of content created + 0 Bridgestone’s inaugural Olympic campaign, “Chase Your Dream, No Matter What,” was designed to inspire and empower individuals of all ages, abilities, and passions to pursue their dreams and overcome life’s challenges. From 2016 to […]
European and local project management support
IOC and Partnerships Golazo has 9 years’ experience working with the IOC directly for their clients as well as in partnering with other businesses, e.g. local PR businesses or digital agencies to support best outcomes for the client’s needs. Key elements in our cooperation are our focus on open communication, ensuring clear inter-group roles & responsibilities with strong project management and remaining steadily […]
Chase Your Dream, No Matter What
Activity in numbers iconic Olympians 0 key EMEA markets 0 EMEA-wide events 0 local activations 0 pieces of content created + 0 Golazo International Consulting has led the strategic planning and delivery of the fully integrated campaign across client services, creative, content, digital, PR, talent management, hospitality activation and local market support for the past 9 years. […]
Ambassador Selection
Activity in numbers criteria identified with a detailed scoring system 0 athletes analyzed across Europe, South Africa and Russia 0 + new profiles per market 0 + Olympians and 2 Paralympians signed across two campaigns (26 Olympians for the CYDNMW campaign and 12 Olympians / 2 Paralympians for the Prepared to Perform campaign) 0 Ambassadors […]
Everyday Battlers
Activity in numbers battlers from 6.528 applicants 0 hours of training between kick off and their 10 km race 0 kcal (273 kg fat or 911 pizzas) burned 0 Mio people reached so far in over 300* print articles across markets 0 Mio video impressions on SoMe already and counting (14% completion rate average) 0 […]
Prepared to Perform
Campaign in figures iconic Ambassadors across 5 key European markets 0 European & local activations 0 European events 0 Produced SoMe/digital content 0 After 5 years of their award winning & KPI smashing Chase Your Dream Olympic campaign, in the build-up to Paris 2024 and with a sizeable shift in business direction, Bridgestone trusted Golazo […]
Teamfruit
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