Ambassador Selection
Activity in numbers criteria identified with a detailed scoring system 0 athletes analyzed across Europe, South Africa and Russia 0 + new profiles per market 0 + Olympians and 2 Paralympians signed across two campaigns (26 Olympians for the CYDNMW campaign and 12 Olympians / 2 Paralympians for the Prepared to Perform campaign) 0 Ambassadors […]
Everyday Battlers
Activity in numbers battlers from 6.528 applicants 0 hours of training between kick off and their 10 km race 0 kcal (273 kg fat or 911 pizzas) burned 0 Mio people reached so far in over 300* print articles across markets 0 Mio video impressions on SoMe already and counting (14% completion rate average) 0 […]
Champions Sleep
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Prepared to Perform
Campaign in figures iconic Ambassadors across 5 key European markets 0 European & local activations 0 European events 0 Produced SoMe/digital content 0 After 5 years of their award winning & KPI smashing Chase Your Dream Olympic campaign, in the build-up to Paris 2024 and with a sizeable shift in business direction, Bridgestone trusted Golazo […]
Olympic Games Experience
Make sports count Iconic cities across Europe 0 Visitors took part 0 Press articles 0 + Estimated reach 0 To enhance Bridgestone’s reputation and association with the Olympic Games in Europe, we launched a premium mobile experiential activation. Despite COVID-19 challenges and adhering to varying protocols, we ensured a positive brand reflection by reaching large […]
AG Musette
Make sports count Contest participants 0 Cycling musettes 0 As part of their partnership with classic cycling races Flèche Wallonne and Liège-Bastogne-Liège, we created and executed the ‘AG Musette’ campaign for AG Insurance from A to Z. In the run-up to both cycling races, cycling fans could win one of 200 filled cycling musettes (in […]
PSV Walk of Fame
Last year during PSV FANdag, fans’ club love was cast in concrete, the PSV Walk of Fame was created by energiedirect.nl and PSV. A gift from the sponsor to the club and its supporters.
#SameDream
An unprecedented partnership in women’s sports: starting today, DHL Parcel is logistics partner and sponsor of the national women’s teams in football, hockey, volleyball and handball.
Supporter of national teams
We developed a strong activation concept that positions Lotto as the number one supporter of our national teams. For a Belgian national team athlete, timing and responsiveness is key. Making the right decision in a split second may lead to collective success. We took that insight to challenge fans to recognize as much national team […]