SoMe Digital Activations France
Problem/Opportunity: Promote the Bridgestone campaign through digital channels to reach a larger audience via diverse content on Instagram, aiming to immerse them in the preparation of a real Olympic athlete. Solution: We supported the creative development of the activation concept, ensuring feasibility, securing the venue, briefing the ambassador, organizing logistics, producing uniforms and branding, managing […]
Bespoke – Kristina Vogel
Five participants, each with different fears and mental barriers, were selected for a special workshop with Kristina Vogel and a mental coach. They learned tools to cope with their daily fears and faced the challenge of riding at least one lap on a steep track, which they all successfully completed. A film team captured the […]
Urban Athle
In 2019, Bridgestone was an official sponsor of the French Track & Field Federation (FFA). As part of this partnership, Bridgestone had the opportunity to title an initiative called “Urban Athle,” which aimed to engage children in sports activities across various cities. The project existed in a modest form, providing a foundation to encourage kids […]
Paris 2024 – Torch Program
Problem/Opportunity In May 2024, 11,000 torchbearers from around the world participated in a relay to celebrate the arrival of the Olympic Games in France. Our Bridgestone client (who are Worldwide Olympic & Paralympic partner) had a unique opportunity to offer an unforgettable experience to 22 employees and clients, allowing them to carry the torch in the tradition of legends like Muhammad […]
10K Paris
In France, Bridgestone faces significant challenges in terms of sales and brand recognition due to the dominant presence of Michelin. Therefore, maintaining visibility at events that align with their “Chase Your Dream, No Matter What” campaign has always been crucial. For two consecutive years, Bridgestone became the title sponsor of one of France’s most iconic […]
10K Berlin
Activity in numbers Runners 0 Spectators and visitors 0 Articles 0 Audience + 0 M In 2018 and 2019, Bridgestone enlisted our help to promote their Olympic “Chase Your Dream. No Matter What” campaign in Germany. The challenge was to find a prominent 10-kilometre race that Bridgestone could use to communicate their Olympic Partnership while […]
Golden Gala
Activity in numbers Participants 0 Teams 0 VIP reception guests 0 Watchers on TV ITA 0 Global viewers 0 million As a proud supporter of the Olympic Movement, Bridgestone, the world’s largest tyre and rubber company, was able to activate its Worldwide Olympic Partnership in 2018, extending through 2024. Bridgestone Italy was also thrilled to […]
B-WELL@Home workout / cooking
During the global COVID-19 pandemic in 2020/2021, Bridgestone sought our help to activate their Olympic campaign internally, utilizing ambassador appearance days. We created exclusive online experiences for their staff to stay fit and healthy during these challenging times. German ambassadors Fabian Hambüchen and Thomas Röhler were integrated into the B-WELL @Home and B-Olympic programs, producing […]
Athlete Appearances
Experience and Expertise in Athlete Management Through years of collaboration, we have refined a clear and effective process for managing communication between clients, agencies, and ambassadors across various markets. Key Insights: Perceived Simplicity vs. Actual Complexity: Managing athlete appearances for a top Olympic and Paralympic partner may seem straightforward but involves intricate planning and coordination. Adaptability […]